I find what's actually broken
Dan Zinno
Founder, Virtual CMO Consulting
Author, The Growth Framework
Why I start with diagnosis
For 15 years, I kept seeing the same thing. A business hits a wall, decides it needs more leads, and spends more to get them. Usually that just makes the real problem more expensive.
When I took over marketing at a financial-services firm, I inherited exactly that. Disconnected channels. Leads that couldn't qualify. Good prospects disappearing after first contact.
More leads wasn't the answer. Fixing the system was.
+247% lead generation
+300% qualified bookings
+150% signed clients
That's the work I do now, for businesses like yours.
Where my approach comes from
Brand. On creative for T-Mobile for Business, I saw how a strong brand works downstream, making every campaign, sales call, and follow-up easier. That's why I start with Groundwork.
Testing. At a B2B SaaS company, we tested landing pages constantly, one change at a time. I don't guess. I prove what works before you scale it.
The whole system. At a financial-services firm, I owned every stage, from seminars and lead nurture to booking and follow-up. That's where I learned the problem you see is rarely where it lives.
“He’s spent years in financial services and professional services environments... He’s not learning your industry on your dime.”
Todd Mauney, President, ROI Coaching Solutions
I wrote the book on it
The Growth Framework lays out the system I use with every client: five connected stages, from Groundwork to THrive, and how to find the one that's limiting your growth.
What working with me is like
You work with me. Not an account manager. Not a junior team.
I'll tell you what not to spend money on. Even when it's something I could sell you.
I stay involved until the fix is done. Then we find the next constraint.
“He asks better questions than you expected, challenges assumptions you didn’t know you were making, and stays in the work with you until the result is right. He cares about outcomes, not deliverables.”
Todd Mauney, President, ROI Coaching Solutions